Blip cofounder believes that the focus now has to be on building trust and customer loyalty as the operational model for ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

Host events that align with your mission and bring people together. They don't have to be anything fancy. If you’re a ...

Lara Randle Lara Randle The financial services industry has undergone significant transformations over the past decade, driven largely by technological advancements. Amidst this digital innovation, ...

Shoppers at convenience retailers told NCR Voyix they love their favorite banners, want more self checkout and are moving ...

The real estate sector is divided into core land and residential complexes, with the latter offering higher profit potentia ...

Card stores have an edge with loyalty programs to incentivize people to keep returning. It’s not hard for a card store to ...

Reward announces it has reached its ambitious goal of giving back $2 billion in rewards to customers by 2025, driven by the companies' commitment to making everyday spending more rewardingMilestone ...

Retailers at this year’s NRF Big Show showcased how they are putting customer data to use for personalization and loyalty.

Building brand loyalty is essential for long-term success. A loyal customer base drives consistent revenue without as much marketing spend. Loyal customers also serve as a powerful marketing tool ...

Once viewed as cost centers focused solely on efficiency, contact centers are now emerging as pivotal value centers that enhance brand loyalty and lifetime customer value. Is AI helping? You bet.

When Tesco Clubcard was developed 30 years ago, using the technology of the time to analyse data was a long shot, but it grew ...