The founder and author of the Big Desk Energy newsletter, shares his thoughts on how to write an amazing email subject line, and more.

I N HIS BOOK, Kaizen, Masaaki Imai, a Japanese management consultant, explains that customer satisfaction and loyalty depend ...

Blip cofounder believes that the focus now has to be on building trust and customer loyalty as the operational model for ...

Host events that align with your mission and bring people together. They don't have to be anything fancy. If you’re a ...

In today's episode of Loyalty-Based Sales Strategies, Jen Suzuki dives into the disconnect between BDCs and sales teams.

By Bernard Kelvin CLIVE Can brands be silent? Some think they must be loud and everywhere to make an impact. Today, let’s ...

With 68 per cent of Gen Z reporting loyalty to a favourite brand they repeatedly engage with, this group presents a lucrative audience for brands that get it right by building meaningful connections.

The highs and lows customers experience not only influence their immediate satisfaction but also build long-term loyalty.

The real estate sector is divided into core land and residential complexes, with the latter offering higher profit potentia ...

Card stores have an edge with loyalty programs to incentivize people to keep returning. It’s not hard for a card store to ...

The subjects ranged from A2L to inflation to the impact the pandemic may have had on customer relationships as Distribution ...