Let’s look at the good points first. Hilton Honors offers the best mid tier status of any of the hotel schemes. Once you have ...

Luxury brands do more than just sell products – they sell status, prestige, and elegance. But have you ever wondered why ...

Levi’s uses Cordial’s Edge AI technology to keep consumers in-the-know on upcoming product launches and drops by sending ...

Social media usage is expected to grow by 10% in 2025, despite negative publicity in 2024. These platforms will increasingly ...

Purpose-driven brand stories can make consumers care about you and your product like never before; they're built to foster ...

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.

Shortcuts to top-tier loyalty status can boost revenue and attract new customers, but they can also damage the brand's ...

Tesla's brand value fell in 2024 and the company drops down the top 100 list from Brand Finance, thanks in part to Elon ...

After adding online ordering and remaking its loyalty program and app, the chain has had double-digit same-store sales growth and strong new unit expansion.

In today’s fast-changing fashion world, retailers are constantly seeking ways to set themselves apart from the competition.

Retailers at this year’s NRF Big Show showcased how they are putting customer data to use for personalization and loyalty.

In today’s highly competitive market, small businesses are constantly seeking innovative ways to stand out, build brand awareness, and foster loyalty among customers and employees. While digital marke ...