Mashreq’s Suad Merchant on how brand love will rest on authenticity, convenience, meaningful interactions and shared values ...

Consumers in China are brand loyal when buying luxury goods, but that's not true for apparel where shoppers are likely to ...

Automotive brand loyalty is making a comeback. After taking a significant drop during the pandemic and associated supply ...

These include higher customer satisfaction, increased average order values, and stronger brand loyalty over the long term. By ...

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. President Donald Trump carried ...

The index identifies not only leaders in brand loyalty across a variety of categories, but it also reveals how that ...

The results of the brand survey included comments and rankings from more than 16,000 people who shared their views on Tesla.

Post-purchase communications can significantly impact brand loyalty. Here we explore the channels and marketing strategies helping retailers to maximise retention* In 2025, consumers’ post-purchase ...

Creating immersive experiences using the metaverse increases brand engagement with consumers and builds consumer loyalty. Experiential, interactive brand acts in digital and social media evoke ...

Drawing on surveys of 256 loyalty program decision-makers and 4,341 U.S. consumers, it examines the evolving relationship between brands and their members, highlighting opportunities in reward ...

The leading cause of dissatisfaction is loyalty programmes not aligning seamlessly with the brand’s overall customer experience, presenting many opportunities for loyalty managers to invest in ...