Mashreq’s Suad Merchant on how brand love will rest on authenticity, convenience, meaningful interactions and shared values ...

Marriott International's CEO, Anthony Capuano, spoke with Skift about his vision and strategy for the world's largest ...

Interactive marketing is a dynamic strategy that actively engages consumers, transforming them from passive recipients into ...

These include higher customer satisfaction, increased average order values, and stronger brand loyalty over the long term. By ...

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. President Donald Trump carried ...

The restaurant industry is no stranger to challenges, but the last few years have tested the resilience of independent ...

The index identifies not only leaders in brand loyalty across a variety of categories, but it also reveals how that ...

Personalization is becoming a necessity, and businesses that create unique and memorable experiences will lead the way.

Drawing on surveys of 256 loyalty program decision-makers and 4,341 U.S. consumers, it examines the evolving relationship between brands and their members, highlighting opportunities in reward ...

Some advertisers release their their commercials ahead of the big game. Here are ads to watch before the NFL's 2025 Super Bowl.

Change in “corporate citizenship” initiatives coincide with a federal backlash against efforts to promote sustainability in the private and public sectors.