According to Harvard Business Review (HBR), companies with high scores on brand loyalty and customer loyalty market research metrics grow revenues 2.5 times faster than industry peers and deliver ...

Brands should focus on creating exceptional products because the product itself is what defines the brand’s value.

Host events that align with your mission and bring people together. They don't have to be anything fancy. If you’re a ...

So, can a brand truly be your friend? Perhaps the answer lies not in the brand itself but in how it meets your emotional and ...

An experiential retail strategy aims to enhance the perception of the brand in the customers’ minds. Consider the example of ...

Building customer loyalty is a key goal on brands and retailers' agendas, but according to new research from SAP Emarsys, 83 ...

Brand recognition measures how well consumers understand, like, and trust a company’s brand. It involves how readily buyers recognise a brand based on its logo, colours, name, or other identifiers.

In a fast-paced digital landscape, brands must go beyond offering great products or services—they need to create a connection ...

LexisNexis Risk Solutions announced that its second annual U.S. automotive brand loyalty study indicated that brand loyalty ...

Press Release Antavo, the AI-powered Loyalty Platform, announces today the launch of its Global Customer Loyalty Report 2025, ...

Elon Musk's politics are causing one in three Dutch Tesla owners to reconsider their loyalty, impacting Tesla's brand Tesla’s Appeal to Eco-Conscious Consumers Elon Musk’s Tesla vehicles have long ...