Forget Lucy the australopithecus afarensis. Is Amazon Ads the missing link we've been searching for all along?

Giant online retailer Amazon lifted advertising revenue 18% to $ 17.288 billion in the December quarter. This represented a slowing in the rate of growth from previous quarters but is still ahead of ...

The robust insights and seamless integration help optimize full-funnel strategies. The updates in Amazon DSP help brands in creating meaningful connections and achieving marketing objectives ...

Amazon Ads is rolling out Brand+ ... reach to engaging with scaled audiences based on where customers are in the marketing funnel in near real-time," said Kelly MacLean, VP of Amazon DSP.

With the right technology and strategy, marketing leaders can now demonstrate exactly how creator partnerships drive business ...

Brands can now create streaming TV ads with Amazon Ads' Sponsored TV, featuring no upfront commitments and quick campaign ...

strategies that have emerged because of the need to move away from the antiquated linear marketing and sales funnel, as originally defined by William W. Townsend—soon to celebrate its 95th birthday.