Marketing experts opine shoppable ads might make impulse buying easier but they don’t necessarily cultivate long-term brand ...

Forget Lucy the australopithecus afarensis. Is Amazon Ads the missing link we've been searching for all along?

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

Social+ allows brands to extend their retail media campaigns to Meta's social platforms. The new capability reflects a ...

Giant online retailer Amazon lifted advertising revenue 18% to $ 17.288 billion in the December quarter. This represented a slowing in the rate of growth from previous quarters but is still ahead of ...

If you're not already using video ads, you could be missing a real opportunity to connect with your customers in a way that sticks.

TikTok, the ByteDance-owned video-sharing platform, is increasingly recognised for driving full-funnel outcomes—from ...

GRIN, the world's leading creator management platform, today announced the launch of Social Listening and Affiliate Hub ? tools designed to help brands better track, manage and scale their influencer ...

But CMOs who prioritize performance metrics can be “best friends” with their CFO, said DeLu Jackson, chief marketing and ...

Unlike relatively new ad opportunities on social media platforms, retail media is an established component of the marketing landscape. Retailers have long sold ‘media’ to their suppliers as part of ...