AMC Theatres is issuing a warning to moviegoers that their movies may not actually start at their listed showtimes.

Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie lineup in a worrisome trend for studios.

A MC Theatres is making it easier for moviegoers to know the actual start time of their film screening and avoid sitting through lengthy ads. A new notice has started appearing when people purchase ...

AMC and National CineMedia will share the revenue from the new ad spots, according to the Hollywood Reporter. The change comes weeks after the major movie theatre chain announced it will have 50% ...

Some film fans applaud knowing when the show is actually going to begin, while others lament sitting through a sitcom-length commercial marathon.

AMC Theatres to feature ads after the trailers and just before the movie. ... Ad spots after previews but before the actual movie are "highly valuable," said Alicia Reese at Wedbush Securities.