Williams Arena could have a new name for next year’s basketball season. In an April 3 press release, the University of ...

The University of Minnesota has hired a search firm to help them find a naming rights sponsor for Williams Arena.

A naming-rights deal would help shrink the financial gap, but not bridge it by itself. For example, 3M, the Fortune 500 giant ...

On Thursday, the University of Minnesota announced it was exploring selling the naming rights to historic Williams Arena. Minnesota athletic director Mark Coyle, in an interview on KFXN-FM 100.3 on ...

The Gophers have served their time. Williams Arena needs to get a piece of its history back. Chip Scoggins is a sports ...

Director of Athletics Mark Coyle calls it "a tremendous opportunity" for a company to align itself with the historic home of ...

Williams Arena has been the home of Gophers basketball for almost 100 years. Soon, “The Barn" could get a new name.

Introduction: Host Michael Rand starts with naming rights for Williams Arena, which the Gophers are pursuing as a revenue source. Phil Miller joins from Target Field after the Twins’ loss to the ...

On Thursday, the University of Minnesota announced it was exploring selling the naming rights to historic Williams Arena. Minnesota athletic director Mark Coyle, in an interview on KFXN-FM 100.3 ...