Celebrating the timeless synergy between tradition and modern branding through Zakir Hussain's legacy with Taj Mahal Tea.

Ustad Zakir Hussain’s loss is felt deeply by Aditya Kalyanpur, who pays a tribute to the maestro’s musical genius and recalls ...

A pioneer of Indian classical music, Zakir was not only celebrated for his virtuosity on the tabla but also for his role in one of India’s most memorable advertisements—the iconic Wah Taj ad ...

Ustad Zakir Hussain, who was born on March 9, 1951, in Mumbai, was a child prodigy. As the worthy son of the legendary Ustad Allah Rakha, a renowned tabla player, he shot to fame at the tender age ...

Remembering Zakir Hussain’s iconic 'Wah Taj' ad, where his tabla genius and humility made Indian advertising history.

Ustad Zakir Hussain, the tabla maestro has passed away at a San Francisco hospital at the age of 73; his family has confirmed ...

To which, the percussionist would reply: "Arre huzoor, wah Taj boliye!" That "Wah Taj" became an oft used buzzword for many an occasion, and still remembered all these years later. The same year ...

Many of us might have seen 'Wah Taj' commercials while growing up. In one of the commercials for Brooke Bond Taj Mahal Tea, the beloved Tabla maestro showcased his skills. Many people till date ...

Zakir Hussain, tabla maestro, died at 73 due to a chronic lung disease. He was laid to rest in San Francisco on Thursday.

It’s the word that touch your heart and stir your emotions just like Zakirbhai did in the commercials for Taj Mahal chai and his "Wah Taj boliye" parting shot in the commercials. The copy goes ...

to which Hussain playfully responded, "Arre huzoor, wah Taj boliye!" The phrase "Wah Taj" became a cultural catchphrase, fondly remembered even decades later. Starting his musical journey at the ...

In the 1990s, he popularised the refrain of “Wah Taj!”, which appeared in the TV advertisement of Brooke Bond Taj Mahal tea and came to be associated with his tabla rhythms, jovial face and ...