Texas is at the forefront as revenue-sharing and NIL deals transform college sports, creating new financial divides among top ...

According to On3's Pete Nakos, new Texas A&M WR KC Concepcion has earned $2.5 million in NIL earnings this offseason.

Not long after the Texas Tech softball team concluded one of the most successful runs in program history, head coach Gerry Glasco met with the media to reflect ...

Texas Tech has been able to make some significant changes to its facilities and name, image, and likeness (NIL) campaign. The latter is critical in a state with ...

I guess it would just be the same as the way things used to work,” an athletic director said. "We'd be right back where we ...

Former NC State WR KC Concepcion was one of the top players available in the transfer portal this past season. After winning ...

The Texas Permanent School Fund (PSF) has teamed up with a private equity firm to help Power-4 schools in Texas be ...

The NIL deal former Georgia Bulldogs quarterback Carson Beck received for the 2025 season was revealed Monday.

The powers that be seem to think they can make athletes’ unofficial salaries go down with their magic clearinghouse.

Enter Texas football’s Lamborghini roster. More from USA Today: Last weekend, Texas “showcased a fleet of Lamborghinis ...

The Women’s College World Series has set viewership and attendance records. ESPN said in a news release that the average of 1 ...

Aaron Rodgers will play for the Pittsburgh Steelers in 2025. The four-time NFL MVP has signed a one-year, $13.6million contract with the team, and will wear the No. 8 jersey ...