The digital space is a dynamic area for Black audiences, who are increasingly engaging across a multitude of platforms. Streaming services and social media headline how the community consumes content.
Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed ...
NEW YORK – March 27, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has announced a new collaboration with Acxiom, the connected data and technology foundation for the ...
How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.
YouTube took the lead in Nielsen’s February 2025 Media Distributor Gauge, gaining 2% over January to capture 11.6% of time ...
ユーチューブ、2月のテレビ視聴の11.6％を占める。 FOXはスーパーボウルとケーブルニュースの視聴率に後押しされ、初めてメディア販売会社のトップ3に躍り出た。 2025年2月のインターバルは ...
YouTube capta el 11,6% de los telespectadores en febrero. FOX se sitúa por primera vez entre los tres primeros distribuidores de medios de comunicación, impulsada por la Super Bowl y la audiencia de ...
随着社交媒体和零售媒体的重要性日益凸显，广告商如何在针对漏斗底部转化进行优化的数字渠道与针对漏斗顶部建立品牌资产和知名度的传统渠道（如电视和广播）之间战略性地分配资源？
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