Pernod Ricard-owned Havana Club wants to become the “preferred rum” for consumers by emphasising the versatility of its ...

The ‘McRib’ campaign from McDonald’s last year was a sterling example of how to take a smaller bit of messaging and maximise its effectiveness.

Charlotte Lock spent three years as pan-partnership customer director at the business. The brand is yet to confirm who will ...

From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.

Rewarded for her services to advertising and the creative industries, former WPP president Karen Blackett is awarded a CBE, ...

Lidl’s festive success comes as Co-op, Morrisons and Asda unveil new price matching and store strategies for 2025.

Two decades into its premiumisation strategy, Diageo believes a balanced approach to innovation has helped the drinks giant ...

More than just sending a picture and caption to post, the professionalisation of influencer marketing means brands need to ...

More than just sending a picture and caption to post, the professionalisation of influencer marketing means brands need to ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne ...

Two decades into its premiumisation strategy, Diageo believes a balanced approach to innovation has helped the drinks giant ...

Its online 66 Day Challenge has been a huge success for sportswear brand Gymshark – and it’s underpinned by solid behavioural ...