Black Enterprise, a black-owned multimedia company founded in 1970 that supports African American entrepreneurs and aspiring ...

In a move shaking up the global media agency world, Mars has handed its USD$1.7 billion (£1.2bn) global media account to ...

In an industry-first initiative, The HOOOP Collective, a marketing collective focused on sustainability and circular economy, ...

The integration of the IAB Content Taxonomy v2.2 unlocks access to over 700 pre-defined audience segments, allowing Covatic ...

As 2025 progresses, the ad industry’s tug-of-war between regulation and privacy in practice continues. While some players ...

This unlocks a smarter, scalable way to plan and activate audience-first podcast campaigns without relying on personal ...

Adform has also expanded its partnership with data provider Adsquare to offer advertisers enhanced granularity and ...

Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being ...

In his latest MadTech Sketch, Ciaran O'Kane fires up his trusted crayons to detail how custom algorithms and AI are ...

Omnichannel advertising platform Azerion has promoted Dean Nagib to UK country manager.

With the rise of omnichannel strategies, attention has become a key metric to evaluate media effectiveness. The white paper ...

Multilocal, a global technology company and pioneer in audience curation, has announced a strategic investment in ...