Pinterest remains a stronghold for Gen Z, especially for lifestyle, fashion, and DIY content. Its discovery-focused interface encourages users to explore topics visually, aligning with how younger ...

Google's Ginny Marvin confirms a beta feature for campaign-level negative keyword exclusions in Performance Max is rolling out.

Google has added a new section to its crawler and fetcher documentation for HTTP caching, which clarifies how Google’s ...

Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.

Explore underutilized tactics like DSA research, CLS audits, Microsoft-based exclusions and micro-conversions to stay ahead.

Pichai thinks we'll all be surprised in early 2025 about the newer things that search can do compared to where it is today.

Google Search Console is rolling out a new date picker for the performance reports. This replaces the old performance report menu, where it showed a date selector, search type, and additional filters.

Yelp's AI-powered updates enhance ad optimization and lead management, helping businesses connect with high-intent customers.

Google has confirmed a serving issue with the Google Lens search service. “There’s an ongoing issue with serving Google Lens results that’s affecting all users,” Google posted. What is the issue. It ...

Microsoft has officially removed the cache link and cache operator support from Bing Search. This comes after several months of testing, and after Google removed the cache link back in February 2024.

In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.

Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to ...