From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue.

Insights into martech usage trends and budget challenges, plus strategies for overcoming the martech performance gap from the ...

At NRF, SAP announced a new loyalty management solution, an AI agent shopping assistant and ERP designed for retailers.

Streamlined reporting can be achieved by focusing on use cases, data governance, automation and advanced analytics.

New research from Forrester and TruAudience puts the blame on the martech stack for problems with connecting audiences.

Use scheduling tools that do the heavy lifting for you. Tools like Calendly or HubSpot’s meeting scheduler let prospects see when you’re available and book a time instantly. For group meetings, these ...

Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing ...

Feeling overwhelmed by AI? This three-step guide helps you reclaim focus, reduce stress and use AI tools with confidence.

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. U.S. consumers spent $241.4 billion online between November 1 and December 31 of this, up 8.7% from ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What marketing managers do to execute large marketing events.

Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building ...

Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let's take a look at how we got here.