Tension: Platforms profit from infrastructure while attempting to externalize operational costs onto the legitimate users who ...

The Direct Message: Resilience isn’t about how strong you appear—it’s about what you’ve lived through and kept going anyway.

Tension: Toxic behavior rarely looks toxic at first. It often hides inside everyday language—phrases that sound harmless ...

Tension: Many everyday habits meant to signal politeness now land as pressure, obligation, or emotional labor. What ...

In December 2010, the Federal Trade Commission proposed a Do-Not-Track mechanism that would let consumers opt out of ...

Tension: User-generated content campaigns succeed when customers feel like partners, yet brands often position themselves as ...

Consider how brand extensions typically get researched today. Companies identify an audience segment that engages with their ...

Napster’s partnership with Edel Music represented a desperate attempt to retrofit negotiation capability onto a platform ...

Direct mail achieved a 4.4% response rate, compared to email’s 0.12%. Digital display advertising performed even worse. The ...

The strategy seemed comprehensive: partner with 13 different websites, from Facebook and MySpace to Zwinky and NeoPets, ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

Noise: Industry awards often celebrate past achievements without acknowledging whether recognized platforms address emerging challenges that will define future success. Direct Message: The platforms ...