A new call from Capitol Hill is putting ad tech accountability under the microscope—again.

Brands that are marketing to a bifurcated consumer base separated by wealth must be ready with messaging, media targeting and ...

Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest developments at the intersection between brands and the creator economy, including new partnerships ...

Online banking app Chime is putting financial TikTok trends at the center of a new campaign designed to honor the small steps ...

A Delaware federal court dismissed Nielsen’s patent infringement lawsuit against VideoAmp today, the second setback the ...

After years of debate, the TV industry’s shift to big data is at its tipping point. With the recent MRC accreditation for ...

Ad Age is marking Women’s History Month with a series of contributions from guest essayists. Today, Dana Hork, founder and ...

The Ad Age Small Agency Conference & Awards heads to Toronto on July 22 and 23, with an agenda poised to give small agencies tools to succeed in the coming year. The two-day conference will explore ...

If brands didn’t already know how AI companies feel about their intellectual property, new lobbying efforts this month made ...

A few highlights: Lumber Liquidators hypes its spring sale on select flooring, now through April 8. Lysol promotes its new ...

Cable and internet provider Charter Communications, which operates as Spectrum, has chosen VCCP and Horizon Media as its new ...

Greg Lyons, who served as chief marketing officer for PepsiCo North American Beverages for more than eight years, is ...