“We saw an uptick in Mandarin learners on Duolingo because people were preparing for a shift to [Chinese app] Rednote,” Parvez says. The team quickly created a video teaching TikTok phrases in ...

Duolingo killed off its brand mascot and brought it back to life as part of an unhinged social media strategy and more ...

SINGAPORE – In January, as the threat of a TikTok ban loomed in the US over ... Chinese-owned short video platform – Xiaohongshu or RedNote. This has subsequently sparked a wave of cross ...

Beijing might hesitate before splitting RedNote, as a more adaptive regulatory strategy will allow China to project its soft ...

In response to the U.S. ruling, millions of TikTok users found themselves searching for alternatives. This provided a prime ...

Also known as Rednote, the social app is commonly referred to as China’s version of Instagram and boomed in popularity when TikTok’s potential US ban approached. Daily active users on Rednote ...

Following TikTok’s U.S. ban (and un-ban), RedNote and other rivals didn’t catch on with consumers in the long term The only app that has sustained post-ban growth is Flip, an emerging platform ...