The Blue Oval says dealer showroom traffic is up "by double digits." But what happens when existing inventory runs out?

So color pretty much everyone surprised when, the day after the latest tariffs went into effect, Ford rolled out a splashy ...

"We will not change the price of any vehicle currently in inventory through June 2," the company said in a statement.

Some have speculated that Ford’s employee pricing initiative is a way to get folks to buy vehicles from the manufacturer. Q1 of 2025 saw a 1 percent sales dip in Ford vehicles. This could be ...

Ford introduced employee pricing for all US buyers but dropped promotional financing options. Several Ford models also lost ...

While Maverick premium trim packages can go as high as $42,000, the video entices buyers with a $29,900 sales price. Other videos touting the Ford employee pricing deal talk up similar discounts for ...

With 25% tariffs on all imported vehicles having just gone into effect, Ford is jumping on the opportunity to double down on the inflated appeal of domestic brands. Its new campaign, dubbed Ford Motor ...

The memo came from Andrew Frick, who is president of Ford Blue and Model E. Frick acknowledged that, while the employee ...

Ford is one of America's oldest automakers and one of the oldest in the world, popularized for being the first to effectively ...

Ford's bold move: Employee pricing opens to all amid tariff turmoil Need a break? Play the USA TODAY Daily Crossword Puzzle.

Ford introduces employee pricing nationwide, offering 8-10% discounts on new vehicles aiming to support buyers amid market uncertainty ...