German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the first time Adidas will be collaborating with a brand for Formula 1.

Mercedes have signed a sponsorship deal with Adidas which will see the German apparel company supply the team's kit for the 2025 season.

SPORTSWEAR giant adidas has forged a multiyear partnership with the Mercedes-AMG Petronas F1 Team, marking its first foray ...

Mercedes were on the look-out for a new clothing and apparel partner to replace previous sponsors Tommy Hilfiger and Puma following Lewis Hamilton's decision to leave ...

As part of this multi-year partnership, Adidas will create custom team kits, fan apparel, footwear, accessories, and ...

While Mercedes are making moves off the track, they have a tough task ahead of them to return to prominence on it. The ...

Adidas has a rich history in F1, sponsoring both the Footwork and Larousse teams in the 1990s. In 2023, the company emerged as a possible title sponsor for Red Bull's second team, then known as ...