Elevated prices and pressured consumers set the stage for increasing retailer investment and consumer adoption, leading to ...

Small appliance and housewares (non-electrics) brands in the United States, Canada, and Mexico with the largest dollar and ...

New data from Circana highlights a sharp contrast in gaming trends, revealing the top 15 most-engaged titles across PC, ...

The private label sector has been on a very public roll, as store brand products continue to garner attention and capture ...

Own label products are outperforming their branded counterparts by capitalising on consumer demands for health, ...

A new Nintendo Switch console and a “Grand Theft Auto” sequel spell a big year ahead for games, but there might be only a few ...

On what is normally a payday for many Americans, millions are being asked to spend a dime as part a nationwide boycott ...

In a survey of participants in the EU, US and South Africa, 22% said they chose non-alcoholic spirits because they are better ...

PALO ALTO, Calif., Feb. 26, 2025 /PRNewswire/ -- Predactiv, an innovative, AI-powered data and technology company, and Circana, LLC, a leading advisor on the complexity of consumer behavior ...

The collaboration between Predactiv and Circana marks a significant milestone in data-driven programmatic targeting, demonstrating how complementary data sources can work together to unlock ...