Apple on Wednesday announced that customers can get 10 percent off the purchase of an Apple accessory if they bring in an old ...

According to Counterpoint Research, Apple overtook Samsung to become the top smartphone brand worldwide in the first quarter ...

Apple has seemingly changed the marketing strategy for the iPhone 16 lineup and other products amid the delay in releasing ...

Apple Inc.’s top executive overseeing enterprise sales and the western European market is planning to depart the company ...

Apple Inc. will begin analyzing data on customers’ devices in a bid to improve its artificial intelligence platform, a move ...

President Donald Trump said on Monday that “he helped Tim Cook,” after his administration late Friday exempted tariffs on ...

Apple looked set to escape the worst of Donald Trump's tariff plans on Friday, but exemptions on tech imports now appear to ...

Analysts projected iPhone prices could increase by more than 40% before the White House at least temporarily carved out ...

An unidentified options trader's multi-million dollar bet on a short-term rebound in Apple Inc.'s shares was set to reap a ...

In-screen cameras, foldable screens, blood pressure tracking -- we round up all the rumors surrounding Apple's next-gen ...

Even before the threat of President Trump’s tariffs, there were questions about the company’s inability to make good on new ...

To ensure tariffs didn’t apply to more iPhones than necessary, Apple moved 1.5 million iPhones into the States — which means ...