Quality videos, a memorable profile, and engagement strategies are key to YouTube subscriber growth, not just quantity.

YouTube has launched a $7.99 per month, ad-free Premium Lite subscription for users looking for entry-level added benefits.

Alphabet's YouTube on Wednesday rolled out a $7.99 monthly subscription service that is ad-free for most videos, except music ...

The new “Premium Lite” tier fits with the broader pattern indicating YouTube’s ambitions to beat Netflix at its own game.

Google emailed customers on December 12 to inform them that a YouTube TV subscription would rise by $10, taking the price ...

Google started testing cheaper YouTube subscriptions in a few international markets, including Germany and Australia, over the past year. Those users have been offered the option of subscribing to the ...

The new tier is called Premium Lite, and will cost $7.99 per month (compared to $13.99 per month for Premium). It will allow ...

The U.S. passed 100 million paid music-streaming subscribers for the first time and vinyl continued its 18-year growth, per ...

YouTube has launched a Premium Lite subscription tier, which will allow users to watch most videos on the service ad-free.

For a long time I've resisted taking the plunge into yet another subscription with YouTube Premium for $13.99 a month, ...

After Primetime Channels failed to really catch on, YouTube is reportedly planning a new effort to sell premium subscription add-ons.

YouTube, the Google-owned video streaming platform, has introduced Premium Lite, a new subscription plan offering users a ...