YouTube Shorts now sees more than 50 billion daily views, up from 30 billion the year prior. The short-form video format was launched in 2021 as a response to TikTok.

YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays - 02/03/2023. Now, both companies are focused on monetizing shorts' growing engagement. Toggle navigation. Publications.

YouTube announced on Wednesday that it’s giving Shorts creators access to new generative AI features, including an ...

YouTube CEO Neal Mohan announced that the platform’s short-form video format now generates 200 billion daily views during a keynote address at the Cannes Lions International Festival of Creativity.

During the call, YouTube confirmed that the TikTok competitor is currently generating upward of 30 billion views on a daily basis. This also comes as YouTube missed expectations on revenue growth ...

YouTube is changing the way it counts views for Shorts. This update represents one of the most significant analytics changes since Shorts launched, affecting creators worldwide. The video-sharing ...

YouTube introduced its TikTok rival -- YouTube Shorts in 2020. Now YouTube Shorts has surpassed 50 billion daily views. Alphabet CEO Sundar Pichai has announced during the fourth quarter earnings ...

Researchers say YouTube’s algorithm downplays political topics in favor of viral entertainment to keep users watching.

This marks a huge jump from last year, when YouTube reported (March 2024) that Shorts was averaging about 70 billion daily views. Viewership has gone up by nearly 186% in just a year.

In an earnings call with investors last week, YouTube also revealed that Shorts had surpassed 15 billion global daily views, up from the 6.5 billion views reported three months ago.

With YouTube Shorts now reaching 2 billion monthly users and generating approximately 70 billion daily views, this rapidly growing format represents an untapped opportunity for many brands. When ...

YouTube Shorts, a TikTok-like short form video app that was launched first in India last year, has surpassed 15 billion daily views, Alphabet and Google CEO Sundar Pichai has said.