Shortcuts to top-tier loyalty status can boost revenue and attract new customers, but they can also damage the brand's ...

AMC Theatres is offering the most loyal members of its Stubs rewards program new benefits as part ... said in a Thursday statement. “This new tier is our way of saying thank you to our fans ...

The American Airlines AAdvantage program offers lounge passes, upgrades, discounts and more at varying Loyalty Point levels. And Delta Air Lines allows its top-tier Platinum and Diamond members to ...

Marriott International's CEO, Anthony Capuano, spoke with Skift about his vision and strategy for the world's largest ...

Unity by Hard Rock, the Hard Rock brand’s loyalty program, is now fully integrated with the company's online casino and ...

Airlines hope to meet the traveler demand for premium flying, whether by offering more roomier seats in economy or upgrading ...

The rivalry between British Airways and Virgin Atlantic lingers on with a new move by Virgin Atlantic to entice BA customers ...

Even Bronze – the entry-level tier for basic perks – now looks ... to fly with the carrier because of its once-generous loyalty program. Take the perks away and they’ll take their business ...

Virgin Atlantic Airways Ltd. is seeking to win over loyalty program customers from British ... made it more expensive to earn or retain top-tier status. Virgin will match BA’s silver and gold ...