Big Changes Are Coming to Starbucks Rewards originally appeared on Parade.

The coffee shop giant’s Starbucks Rewards program has been one of the industry’s most successful loyalty efforts. But ...

Starbucks Starbucks reported another sales decline in Q3 2025, but CEO Brian Niccol said recent marketing investments have ...

Starbucks has changed the rewards it offers customers who participate in its loyalty program and bring in a personal reusable ...

The coffee shop giant’s same-store sales declined 2% last quarter, extending its worst sales slide in 15 years. But ...

Starbucks reported that same-store sales fell for a sixth straight quarter as CEO Brian Niccol tries to implement a ...

Starbucks CEO Brian Niccol is closing a convenience that was explicitly targeted toward Gen Z’s taste for “frictionless” ...

The coffee chain is eliminating the 25-star bonus for rewards program members who bring in a personal cup for orders, and instead will give them double stars for their entire order, a Starbucks ...

The chain is planning “significant” improvements to its rewards program for early 2026 to help grow loyalty, brand love and ...

Starbucks is making changes to its rewards program, requiring members to spend more to earn some popular freebies. Starting February 13, members will need 100 stars - Starbucks' term for points ...

Hence why coffee chains like Starbucks and Dutch Bros have jumped on the rewards program bandwagon. Known for extensive drink menus, both companies offer rewards that are centered around those ...