So now, retail advertisers on Pinterest will be able to access Instacart audience info, so that they can focus their ads on high-intent shoppers in the app. Which will be valuable.

Instacart collaborates with 1,800+ national, regional, and local retailers from ~100,000 stores across North America. The partnership also includes the direct shoppability of Pinterest ads via the ...

A second phase is expected to introduce closed-loop measurement, which would tie Pinterest ads to actual product sales across the Instacart Marketplace of over 1,800 retailers, and help prove ...

Pinterest (PINS) has received bullish calls from Wall Street analysts, with Morgan Stanley upgrading the stock and increasing the forecast to $45.

The new partnership is part of Instacart Ads’ continued expansion of advertising capabilities, both on- and off-platform. Over the last 18 months, Instacart has built out its full-funnel toolkit of ...

In the initial phase of the partnership, selected brands advertising on Pinterest will gain access to Instacart’s audience segments. A subsequent phase is expected to introduce closed-loop measurement ...

In the initial phase of the partnership, select brands advertising on Pinterest will be able to advertise their products to Instacart first-party audience segments—built from real-world retail ...