With Netflix taking over media rights in India from Sony starting April ... perhaps offering tiered pricing or localized marketing. Fans accustomed to linear television may resist the change ...
But that was the time when the likes of Netflix, Hotstar (before Disney+) and Amazon Prime Video arrived in India with great ... investment in production and marketing is not generating much ...
As viewers spend more time with ad-free platforms like Netflix and HBO, brands are exploring other ways to get on screen through product placements, or broader marketing tie-ins to TV shows.
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