OTT platforms are enhancing marketing strategies to engage younger audiences through experiential marketing, collaborations ...

Prime Video and Netflix dominate Hindi content, while Disney+ Hotstar excels in regional shows. Ormax's 2024 report highlights the rise of regional hits and global franchises in India's OTT space ...

Despite his initial scepticism that his fame was just a viral moment, Orry’s ongoing dominance in brand endorsements with PVR ...

Explore the rise of regional content on OTT platforms in India (2025). Discover how platforms like Netflix, Amazon Prime, and ...

Netflix dominated the Hindi direct-to-OTT films category while Disney+ Hotstar had the highest number of productions in the ...

From set-jetting and vintage voyaging to AI and detour destinations, the biggest travel trends for 2025 have been revealed.

Who’s the richest cast member of 'Dubai Bling' season 3 by net worth? Read on for our updated list, from new & returning cast ...

What’s the best movie I can watch on Netflix? We’ve all asked ourselves ... cultural phenomenon the likes of which neither jaded marketing consultants nor armchair pundits could’ve expected ...

Who’s the richest cast member of 'Dubai Bling' season 3 by net worth? Read on for our updated list, from new & returning cast members alike.

Marketers need to recognise the point of diminishing returns and know when to step back and recalibrate their strategies.

Akshat Rathee, Co-founder and MD of NODWIN Gaming, writes on how gaming and gamification have become a powerhouse of ...

In an interview with BestMediaInfo.com, Shekhar Banerjee, Chief Client Officer & Office Head—Wavemaker India, discusses the ...