Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...

Retail rewards programs are valuable to businesses that want to encourage customer loyalty, and they're worthwhile for consumers as well. Common membership benefits include cash back, ...

Carnival Cruise Line unveils new, modernized loyalty program originally appeared on Come Cruise With Me. Although change is ...

The future of loyalty was the focus of “Connecting the dots: How brands can boost marketing by integrating loyalty data,” ...