The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.

Many travelers are frustrated with devalued points and stricter elite status requirements, leading to changes in traveler ...

In today’s fiercely competitive business landscape, keeping existing customers isn’t just a strategy for growth—it’s essential for survival. Research indicates that acquiring a new customer can cost ...

RaceWay has launched a customer loyalty program, RaceWay Rewards, in partnership with Par Technology Corp., to deliver ...

Hyundai Motor America has introduced a new customer loyalty initiative called Hyundai Rewards, offering benefits to all ...

Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

Still handing out points, hoping people come back? You are losing a lot. Modern buyers want more than that. They are looking ...

Albertsons reported solid Q1 2025 results with a 25% rise in digital sales, 14% loyalty growth, and $319M in adjusted income, ...

Effective loyalty programs spur business performance. Successful retailers have a deeper emotional connection with customers, experience stronger commercial performance, and tend to achieve a higher ...

"They make it easier for people to get value from their loyalty program without overthinking it. We're excited to be expanding our partnership with Finnair to bring this product to their ...