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Accor’s Loyalty Program Hits 100 Million Members: See Where it Ranks vs. Marriott and Hilton
Accor's ALL loyalty program surpassed 100 million members, marking significant growth since its 2019 launch. ALL ...
Gen Z loves brand swag—how marketers are using stickers, tote bags and more to drive loyalty
It and Glossier are using branded merchandise to court Gen Zers eager to bond over shared fandom.