Victor Wembanyama moved up to fifth but the old guard still tops the list. The Celtics led in team merchandise sold.

Golden State Warriors star guard Stephen Curry and Los Angeles Lakers superstar LeBron James lead the NBA in jersey sales.

Two legendary NBA stars and future first-ballot Hall of Famers are leading the way in jersey sales thus far during the ...

Although LeBron James dominated the league in three separate decades, the NBA has slowly turned to other players for dependence on popularity. While not as dominant as James, Golden State Warriors ...

He also called wearing a Cavaliers jersey a full circle moment ... while Max Strus scored 15 points off the bench. Meanwhile, LeBron James did his part for the Lakers with 23 points, four rebounds ...

LeBron was in attendance as the Buckeyes captured their 7th national championship on Monday night. Associated Press LeBron James maintains strong ties to his home state of Ohio. • Get NBA ...

In the top 5 list, four players repeat from last year. We've reached the second half of the NBA season with two teams comfortably leading their conferences. In the East, the Cleveland Cavaliers (36-7) ...

LeBron James turns 40 years old today. His birthday last year marked the point when he had played more years in the NBA than he hadn’t since being drafted out of high school as an 18-year-old.

The Cavs, however, lost the series 4-2. The LeBron James Family Foundation in the summer ... Since then, starting with 19 points against the New Jersey Nets on Jan. 6, 2007, he has scored at ...

31 (UPI) --LeBron James is now on the other ... I don't have to go nowhere before my career is over." James and the Lakers will host the Cavaliers (28-4) at 9 p.m. EST Tuesday at Crypto.com ...

LeBron James does it Monday in supernatural ... the Chicago Bulls, New Jersey Nets, Miami Heat and Cleveland Cavaliers. James decided to take his announcement away from traditional reporting ...

In his Friday Instagram post, LA Lakers star LeBron James proudly displayed his ... The 40-year-old star also had jokes about his former Cleveland Cavaliers teammates Richard Jefferson and ...