TO engage in business, one must have a thorough understanding of human behavior which is key to capturing attention, driving ...

I wish my friend and erstwhile colleague at the University of the Philippines Diliman School of Economics (UPSE) and currently at National Academy of Science and Technology, Philippines (NAST Phil.), ...

"Brands that opt to maintain the status quo of their programs will likely begin to see some level of regression in KPIs as ...

The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these connections. Offering customized rewards, increasing engagement, and establishing trust ...

Air India will soon extends its revamped loyalty program Maharaja Club to customers of low-cost carrier Air India Express.

British Airways is overhauling its loyalty program, shifting earning potential to be based on customer spending instead of miles flown. Starting in April 2025, customers will earn one "Tier Point ...

Australian airline Qantas has announced a mixed bag of changes to its loyalty program, with increases to some award rates and ...

Forgoing access to airport lounges and early boarding can be worth it for travelers who are tired of chasing points and want to save money on flights. More frequent fliers are declaring themselves ...

With the promise of discounts, perks and more, there’s no doubt that Canadians love loyalty programs. But despite their popularity, many question if these programs are a marketing gimmick with ...

Casino loyalty programs are everywhere, offering perks to reward your time and money. With so many options, it can be tough to figure out which one fits your playing style best. These programs have ...

British Airways is overhauling its loyalty program this year, switching to a revenue-based system and moving away from allowing travelers to earn points based on the route and fare class.