TO engage in business, one must have a thorough understanding of human behavior which is key to capturing attention, driving ...

Shortcuts to top-tier loyalty status can boost revenue and attract new customers, but they can also damage the brand's ...

The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these connections. Offering customized rewards, increasing engagement, and establishing trust ...

Australian airline Qantas has announced a mixed bag of changes to its loyalty program, with increases to some award rates and ...

Forgoing access to airport lounges and early boarding can be worth it for travelers who are tired of chasing points and want to save money on flights. More frequent fliers are declaring themselves ...

With the promise of discounts, perks and more, there’s no doubt that Canadians love loyalty programs. But despite their popularity, many question if these programs are a marketing gimmick with ...

Toni is a points and miles enthusiast who has been leveraging loyalty programs to travel around the world (for nearly free) with her husband and their four young children. She’s passionate about ...

Forgoing access to airport lounges and early boarding can be worth it for travelers who are tired of chasing points and want ...

But that's not the only way to save money at the pump. Enrolling in a gas rewards program is another option for saving money on fuel purchases. Typically, gas rewards programs are free ...

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Done right, loyalty programs are a uniquely effective way to improve customer retention. Research from Accenture found that loyalty program members drive between 12 and 18% revenue growth each year.