The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

Originally delayed out of sensitivity for the L.A. wildfires, CMO Kristyn Cook says now is the right time to get back in the game.

This chart shows that regular ads have outperformed Super Bowl ads for the same brands over the last 12 months, for the past 12 years. Only 11% of Super Bowl 2025 ads were above the ABX Index ...

The prebiotic soda brand featured popular social media influencers in its debut Super Bowl ad, scoring 3.4 points higher than the top advertiser from 2024. Booking.com (#2) and Dunkin’ (#3), first and ...

based agency Wieden+Kennedy, features some of the most dominant women ... and media coverage. Nike’s last Super Bowl commercial in 1998 featured WNBA legend Lisa Leslie alongside other Olympic and ...

Bud Light’s Super Bowl ad starring comedian Shane Gillis, rapper Post Malone and football great Peyton Manning has garnered the brewer rave reviews online, and a senior executive attributes this ...

During this year Super Bowl, there was a an attempt to address the issue of antisemitism. Unfortunately never in the ad did the word Jewish or antisemitism appear. It’s important to recognize ...

This year's crop of Super Bowl ads were more “effective” than any other big game spots this decade, according to data from marketing research company System1. System1 employs a “Test Your ...

Bill Maher blasted Nike’s new Super Bowl 2025 commercial featuring iconic female athletes like Sha’Carri Richardson and Caitlin Clark as deceiving viewers with a so-called “zombie lie ...

Stellantis and predecessor Fiat Chrysler Automobiles have a history of notable Super Bowl ads. Harrison Ford agreed to be in ...

Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.