I remember when I earned money, I went to McDonald's for a strawberry shake and bought Jovan Mas perfume. After that, I got a room for myself. I used to sleep with four or five boys in the kitchen ...

A great cologne is more than just a fragrance—it’s an extension of a man’s personality, leaving a lasting impression wherever he goes. Whether you prefer bold and woody notes, fresh citrus bursts, or ...

To maintain momentum, brands must focus on filling unmet needs and tapping into white space opportunities. “Innovation in the ...

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With a background in nursing and a passion for clean beauty, Octavia Morgan is redefining the fragrance industry—one groundbreaking scent at a time. My first memory of fragrance is my mother’s ...

NEW YORK--(BUSINESS WIRE)--Osmo, the first company to digitize scent, today announced the launch of Generation, a groundbreaking fragrance house powered by olfactory intelligence (OI), a technology ...

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

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Enter: pheromone perfume. First, let me explain what the heck pheromones are. “Pheromones are a form of biological, nonverbal communication,” says board-certified dermatologist Karan Lal ...

Rather than blending together multiple fragrance notes, like every other fragrance on the market, it includes only on—cetalox ...