AdsWizz and Nielsen have agreed to the extension of an agreement that provides data activation and audience targeting ...

Statistics from Nielsen revealed that 78% of Gen Z listens to traditional radio, and statistics from British company Roberts ...

The Swedish joint-industry committee MMS (Mediamätning i Skandinavien AB) has announced its decision to award Kantar Media ...

Nielsen has entered into a new partnership with a connected data firm that will allow it to synch the Acxion Real ID into the ...

In the just released Audio Measurement Playbook, a detailed guide and lesson-book for measuring ROI with digital audio, ...

The EBU, ACT, and egta urge the European Commission to establish clear guidelines for audience measurement under the European Media Freedom Act. Their Joint Media Industry Position emphasises ...

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

“Our current priority is the rollout of Malaysia’s inaugural national industry-wide audience ... more precise measurement framework, bringing it in line with online, TV and radio metrics ...

Nielsen, a global leader in audience measurement, data and analytics, said TAR coupled comprehensive digital ad ratings data with Nielsen TV Ratings data to deliver reporting of deduplicated ...

The company has a roadmap to enhance its TV measurement currency offerings (as well as attribution capabilities) with the new influx of funding.

The final radio review of the financial year, set for release on June 17, is being touted as the ultimate test. If Robin, Kip & Corey Oates fail to dominate—or at least come close—their fate ...

Although he was warmly received during his first outing on the sketch show, his latest monologue drew a tepid response from the studio audience. When his material making fun of Joe Biden was met ...