A film distributor has become the first to advertise new releases with an AI-free disclaimer. The Mise En Scene Company (MSC) ...
UK sales firm The Mise En Scene Company (MSC) has vowed not to acquire films that use generative AI and is calling for a ...
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London Sales Company MSC Labels Films ‘No AI Used' at EFM, Calls for Global Standard (EXCLUSIVE)
The Mise En Scene Company has debuted a “No AI Used” certification for its entire EFM slate, publicly verifying that its ...
Opinion
London-based film company MSC has formally labelled its films as “No AI Used” at this years EFM
A London-based film company MSC has formally label its films as “No AI Used” at this years EFM, launching a new initiative that challenges the film industry to draw a clear line between human ...
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