Microsoft’s Obsidian Entertainment is searching for ways to make games more quickly and on smaller budgets.

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

Obsidian Entertainment CEO Feargus Urquhart spoke candidly about the state of his studio in a recent Bloomberg interview.

CEO David Cohen announced Project Eidos, a coordinated, industry-wide effort to fundamentally modernize advertising and marketing ...

After a busy 2025, California-based game studio Obsidian Entertainment admits two of its three biggest game launches — The Outer This post, "Obsidian’s The Outer Worlds 2, Avowed miss Microsoft’s ...

One of the original creators of Tomb Raider has revealed that Lara Croft was supposed to have a very different look in Japan, with a complete anime redesign.

Backed by research finding half of demand-side execs already are scaling AI in their advanced audience measurement, the news ...

Marketers are extending their Super Bowl campaigns beyond the Big Game, seeking proof of performance to justify their ...

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Dead by Daylight developer Behaviour Interactive has appointed Nathan Sellyn as deputy CEO and Stephanie Marchand as chief operating officer.

Grounded 2's Toxic Tangle update adds a garter snake for transport, but it's a bit too realistic and would benefit from an ...