Microsoft’s Obsidian Entertainment is searching for ways to make games more quickly and on smaller budgets.

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

Obsidian Entertainment CEO Feargus Urquhart spoke candidly about the state of his studio in a recent Bloomberg interview.

CEO David Cohen announced Project Eidos, a coordinated, industry-wide effort to fundamentally modernize advertising and marketing ...

After a busy 2025, California-based game studio Obsidian Entertainment admits two of its three biggest game launches — The Outer This post, "Obsidian’s The Outer Worlds 2, Avowed miss Microsoft’s ...

Backed by research finding half of demand-side execs already are scaling AI in their advanced audience measurement, the news ...

Marketers are extending their Super Bowl campaigns beyond the Big Game, seeking proof of performance to justify their ...

Get all latest & breaking news on Lara Croft. Watch videos, top stories and articles on Lara Croft at moneycontrol.com.

Grounded 2's Toxic Tangle update adds a garter snake for transport, but it's a bit too realistic and would benefit from an ...

Square Enix is releasing a 2001 PS1 exclusive game on modern platform later this month via PC, PS4, PS5, and Nintendo Switch.

With enough fun to warrant a get-together, these were the PS2 Games That Made Couch Co-Op Feel Like an Event.