A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

Fifty-two percent of customers said they would be willing to pay more to do business with a brand that gives back.

The Love Notes initiative is part of Kitopi’s effort to bring an emotional connection to the delivery experience.

Understanding the importance of convenience and personalization, Kirby Foods has embraced RSA America’s Loyalty Program, ...

DFCC Bank is reaffirming its commitment to putting customers first with the launch of Customer Appreciation Week 2025, a special initiative designed to recognise and reward customer loyalty. ..

Capgemini research finds 74% of cardholders dissatisfied as banks struggle with digital experience and onboarding friction ...

Dubai, UAE: Dubai Festival City Mall’s loyalty programme, run in partnership with Al-Futtaim Group’s loyalty and rewards ...

People got brutally honest about the Southwest decision. This person said: "It's so interesting to watch companies purposely ...

Brands from Adidas to Duo Lingo use gamification to engage audiences. Danni Smith of Jaywing explains how the power of play ...

Southwest Airlines, known for free bags and open seating, is overhauling policies, leaving loyalists questioning if it’s ...