Nearly 2 in 5 consumers prefer pausing over canceling, “proof that control and choice keep subscribers loyal,” Recurly found.

GM once again leading the U.S. auto industry in customer retention, earning top honors in the 30th annual S&P Global Mobility ...

Customers don’t just expect basic personalization, but tailored experiences from the moment they arrive, leaders from ...

Robert Passikoff, founder and president of Brand Keys, zeroed in on the emerging tensions between expectations and loyalty.

The Chevy Equinox wins the S&P Global Mobility 2025 Overall Loyalty to Model award, driven by its redesign. GM also secures ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Customer loyalty isn’t something retailers can take for granted in ...

The memories of experiences are more important to future customer loyalty behaviors than what actually happened in the experience. This is the harsh reality of customer experience and a pivotal aspect ...

Your frontline teams are your brand. They influence satisfaction more than any marketing campaign ever will. But they can't ...

The retailer was honored in two categories at the 2024 Loyalty360 Awards. The winners were announced June 6 during Loyalty360's Loyalty Expo held in Orlando, Fla. The 360 Degree Awards recognize ...

In an increasingly competitive dining landscape, customer loyalty has become more crucial than ever for restaurants aiming to thrive. With diners faced with endless options, fostering a strong ...

Question: What's the smartest thing you've ever done to improve your customer's loyalty to your company/product? "We decided we needed to make a bigger effort to discuss long-term strategy with our ...