Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...

In a world increasingly shaped by AI and robotics, Lego has the chance not just to entertain children, but to help them ...

Lego has unveiled SMART bricks, tags and mini figures which will bring "creations to life." They're just like regular Lego bricks except for a chip inside which respond to how they're played with, ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

The new Lego Galaxy themed land featuring an indoor roller coaster ride through the dark and a pair of outer space-themed ...

An inside look at how Smart Bricks expand Lego’s system without replacing physical play ...

The Danish toy giant spent eight years developing screen-less tech to allow its brick toys to roar and rumble in ... Read More The post Inside Lego’s long game to save imaginative play appeared first ...

LEGO is bringing new interactive elements to their sets, starting with Star Wars, which will get a SMART Play: Darth Vader's TIE Fighter. This new upcoming interactive build combines classic LEGO ...

Lego unveiled its Smart Play system at CES 2026 earlier this month, with a selection of sets designed for the engaging ...

This article is part of Kotaku Deals, produced separately from the editorial team. We may earn a commission when you buy through links on the site. In the years preceding the release of the sequel ...

LEGO has delivered some incredibly creative sets over the years, but its latest innovation is easily one of its biggest innovations yet, and the sky is the limit regarding how it can impact sets in ...