Amazon is rolling out new ad formats on Prime Video, including contextually relevant pause ads and shoppable inventory. The ...

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

The tech giant says that Prime Video's main offering has added 15 million customers since its last update. Amazon says that ...

Contextually relevant pause ads were just one of three new formats that Amazon unveiled in advance of its Upfronts ...

Prime Video's ad-supported tier has surpassed 130 million active users in the U.S., a 13% increase from the previous year ...

Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a ...

Amazon says it is launching new ad formats to help marketers reach more than 130 million streamers in the U.S. who watch ...

For the below-the-line team of Prime Video’s ballet series Étoile, most of whom had worked with creators Amy ...

Hoping for a repeat lift from the upfronts crowd, NBCUniversal once again put a spotlight on Wicked on Monday at Radio City ...

Samsung launches S25 Edge. Ray-Ban Meta smart glasses now in India. Motorola launches Razr 60 Ultra. Amazon Prime to feature ...

While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes.