I N HIS BOOK, Kaizen, Masaaki Imai, a Japanese management consultant, explains that customer satisfaction and loyalty depend ...

Three ways your brand can take a page out of Damola and Red Lobsters approach to increase transparency, communication and ...

The founder and author of the Big Desk Energy newsletter, shares his thoughts on how to write an amazing email subject line, and more.

AI is reshaping e-commerce by enabling businesses to offer personalised experiences, optimise supply chains, and enhance ...

By Bernard Kelvin CLIVECan brands be silent? Some think they must be loud and everywhere to make an impact. Today, let’s ...

Blip cofounder believes that the focus now has to be on building trust and customer loyalty as the operational model for ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers know, this space is rapidly evolving.

Host events that align with your mission and bring people together. They don't have to be anything fancy. If you’re a ...

Lara Randle Lara Randle The financial services industry has undergone significant transformations over the past decade, driven largely by technological advancements. Amidst this digital innovation, ...

Building this kind of loyalty is incredibly valuable for ... They’re usually more complex to manage, but they can be more effective at creating customer loyalty. Tiered loyalty programs are ...

Card stores have an edge with loyalty programs to incentivize people to keep returning. It’s not hard for a card store to ...

Reward announces it has reached its ambitious goal of giving back $2 billion in rewards to customers by 2025, driven by the companies' commitment to making everyday spending more rewardingMilestone ...