Brand recognition measures how well consumers understand, like, and trust a company’s brand. It involves how readily buyers recognise a brand based on its logo, colours, name, or other identifiers.

To meet the increasing demand for lightning-fast shipping, Delhivery has introduced a new service called Rapid Commerce that ...

Further strengthening the partnership with CH17 Loyalty, the Ceylon Chamber of Commerce on 21 January extended the term of ...

Is Hilton Honors the best hotel loyalty programme? In this two part review we look at the scheme and highlight the sweet ...

Luxury brands do more than just sell products – they sell status, prestige, and elegance. But have you ever wondered why ...

Levi’s uses Cordial’s Edge AI technology to keep consumers in-the-know on upcoming product launches and drops by sending ...

Social media usage is expected to grow by 10% in 2025, despite negative publicity in 2024. These platforms will increasingly ...

Purpose-driven brand stories can make consumers care about you and your product like never before; they're built to foster ...

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.

Shortcuts to top-tier loyalty status can boost revenue and attract new customers, but they can also damage the brand's ...

Tesla's brand value fell in 2024 and the company drops down the top 100 list from Brand Finance, thanks in part to Elon ...

Brand reputation is paramount and can dictate a business's success or failure. A positive reputation attracts customers and fosters loyalty, allowing busines ...