Automotive brand loyalty is making a comeback. After taking a significant drop during the pandemic and associated supply ...

Tesla's brand value fell in 2024 and the company drops down the top 100 list from Brand Finance, thanks in part to Elon ...

Social media usage is expected to grow by 10% in 2025, despite negative publicity in 2024. These platforms will increasingly ...

Levi’s uses Cordial’s Edge AI technology to keep consumers in-the-know on upcoming product launches and drops by sending ...

Luxury, once deemed immune to market shifts, faces a reality check post-Covid. Surging prices spark consumer doubts on social ...

The new-age D2C brands are differentiating themselves from legacy players by focusing on healthier alternatives, modern ...

The consumer packaged goods (CPG) market has historically been inclined toward tremendous growth, and thanks to AI, it shows ...

For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: ...

Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of ...

Shortcuts to top-tier loyalty status can boost revenue and attract new customers, but they can also damage the brand's ...

Currently, many young men are unhappy with how their demographic is represented online, with over half (52%) of young men ...

So, can a brand truly be your friend? Perhaps the answer lies not in the brand itself but in how it meets your emotional and ...